Chasing Digital: A Playbook for the New Economy Author:Anthony Stevens

Chasing Digital: A Playbook for the New Economy Author:Anthony StevensLearn how to succeed in the digital economyThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally charged, data fuelled organisations that leverage platform based business models. How can pre digital businesses survive? Theyre loaded with resources, brand power and deeply embedded networks, they just need a new

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